UX / UI Designer

North American Hockey Academy

The North American Hockey Academy is an elite hockey school for young women grades 8-12 based in Stowe, Vermont. The program competes in USA Hockey Tier I and CHA Intermediate AA competition. NAHA has produced several USA Hockey Olympic athletes and a majority of their graduates go on to play Division 1 College Hockey. NAHA approached me for vehicle graphics for their four transport vans  used for local travel. After we got into the creative process, we discovered what they really wanted was a professional logo identity to shore up their brand. We developed a logo that accomplished the following:

  1. maintains recognition with their 17 year-old identity

  2. design a system that could work in B&W, color and at any size for all of the applications required, from stadium signage to website icons

  3. convey strength, confidence and professionalism


Brand Logo Identity


Style Guide


Vehicle Graphics

The vehicle graphic exploration began with the existing logo brand identity, using the original winter hawk bird with the sun logo and variations of the Demonize typeface. The exploration of vehicle graphics ultimately led to the new logo brand and design system.


Apparel Samples