UX / UI Designer

KL Mountainshop

KL Mountainshop was an omni-channel high-performance outdoor gear and apparel e-tailer that carried many popular brands like Patagonia, Mountain Hardwear, Burton, Black Diamond and Cloudveil before ultimately becoming an exclusive North Face preferred specialty store with locations in Vermont and an online presence that served the Continental U.S. I developed the branding, designed multiple iterations of the responsive e-commerce website, designed email and print advertising campaigns and managed the multiple teams of contracted developers who supported us. I managed platform transition from Magento to Volusion before becoming one of the initial pilot projects for Mozu / Kibo, a SAAS platform with a responsive CMS. We partnered with eBridge to keep our inventory synced between brick and mortar stores and the online store, SideCar to employ machine learning to manage our marketing campaigns dynamically, and MailChimp for our e-mail marketing campaigns.


Responsive UI Design


Responsive Desktop Homepage Design

Responsive Desktop Product Detail Design

Responsive Mobile Designs; Home, Product Detail and Shopping Cart

Graphic Design


E-mail Marketing


Brand Development


Before: website and retail logo designs 2012

After: Universal Logo 2013

Before: Web Design 2012

After: Web Design for Volusion Platform 2013

Signage: Patagonia Liquidation Banner

Signage: Lifestyle Store

Signage: Outlet Store Banner