KL Mountainshop

KL Mountainshop was an omni-channel high-performance outdoor gear and apparel e-tailer that carried many popular brands like Patagonia, Mountain Hardwear, Burton, Black Diamond and Cloudveil before ultimately becoming an exclusive North Face preferred specialty store with locations in Vermont and an online presence that served the Continental U.S. I developed the branding, designed multiple iterations of the responsive e-commerce website, designed email and print advertising campaigns and managed the multiple teams of contracted developers who supported us. I managed platform transition from Magento to Volusion before becoming one of the initial pilot projects for Mozu / Kibo, a SAAS platform with a responsive CMS. We partnered with eBridge to keep our inventory synced between brick-and-mortar stores and the online store, SideCar to employ machine learning to manage our marketing campaigns dynamically, and MailChimp for our email marketing campaigns.

 

Responsive UI Design

lightgrayradial.jpg

Responsive Desktop Homepage Design

kl_desktop_home.jpg

Responsive Desktop Product Detail Design

kl_desktop_product.jpg

Responsive Mobile Designs; Home, Product Detail and Shopping Cart

kl_Mobile_single.jpg
kl_Mobile_single_product.jpg
kl_Mobile_single_cart.jpg

Graphic Design

tap_image_expand.png
lightgrayradial.jpg
 
 

E-mail Marketing

tap_image_expand.png
lightgrayradial.jpg
 
 

Brand Development

After joining KL Mountainshop in early 2013, I developed a new logo identity and transitioned to a new look and feel for the website as we transitioned to the Volusion platform.

lightgrayradial.jpg
 

Before: website and retail logo designs 2012

before_logo.png

After: Universal Logo 2013

after_logo.png

Before: Web Design 2012

KL Before Home Page.jpg

After: Web Design for Volusion Platform 2013


tap_image_expand.png

Signage: Patagonia Liquidation Banner

Signage: Lifestyle Store

Signage: Outlet Store Banner